CREATING AND MAINTAINING RELATIONSHIPS
Business is rarely transacted in the absence of an established relationship. In a world where brands,
products, and services are becoming more and more generic, competition intensifies while marketing
gets lost in the noise. When most things are fundamentally similar, the people behind the brand take
on an increasing importance, and relationships are often the factor determining whether a sale is made
or not. As an example from the banking sector – what, when it comes right down to it, differentiates one
major bank from another? Our argument is that companies actively working on client relationships are
going to be the winners of tomorrow.
TAKE CONTROL OF YOUR CLIENTS’ FIRST IMPRESSION
We work with companies whose businesses are often totally dependent on personal relationships.
Of course, many factors come into play, but we guarantee that it all began with a good first impression.
Companies taking control of the first impressions they create are successful in setting up much better
conditions for selling their products and services than companies missing out on the opportunity.
CONSISTENTLY ORGANISED VISITOR EXPERIENCE
The experience your visitor has should not be a matter of chance. Think back to an enjoyable stay in
a hotel. Happenstance was not the reason the room was first class, the breakfast was wonderful, or the
staff made you want to come back. It was all a result of thinking, planning, and organising procedures.
Companies that embed their history, their DNA and culture, their values, and the brand platform within
the framework of the visitor’s experience will certainly stand out from the masses.
Consistently creating the best possible conditions for your client meeting will produce results – instantly.
LET YOUR COFFEE BE IMPRESSIVE
No two meetings are ever the same, but they all have one thing in common – there’s always coffee on
the table! Offering your guest a perfect cup of coffee according to all the highest standards sends a clear
message: you care, you are mindful of the details, and your delivery is top notch – be it coffee, a product,
or a service. Investing in a coffee solution that impresses clients is investing in marketing and in the brand.
Logic and rationality are not the only factors affecting our decisions.
“The feelings we get – the aspects that involve
us emotionally – very often have a disproportionate influence on our decisions, impressions, and
attitudes about a person or an organisation."
Angela Ahola, PhD
PSYCHOLOGIST, RESEARCHER, AND LECTURER
We certify your first impression through our accredited process...
This may look like a bunch
of fancy words to you, but all
in all, everything boils down to continuous work with all com-
ponents of the impression.
The certification process allows
us to systematically and con-
tinuously define, propose and implement improvements.
Once you have fulfilled your objective, you get a certificate
that is your proof of the quality
assurance of your first impression.
VIA INDUSTRIA 5
6934 BIOGGIO
SWITZERLAND