This may look like a bunch of fancy words to you, but all in all, everything boils down

to continuous work with all components of the impression. The certification process

allows us to systematically and continuously define, propose and implement im-

provements. Once you have fulfilled your objective, you get a certificate that is

your proof of the quality assurance of your first impression. However, this is not

the end – the process will continue rolling to ensure that you can maintain the

level you have achieved, ward off any changes and refine the details.

 

 

THE PROCESS ALWAYS STARTS WITH MR. X

 

To get an accurate print of your current situation, we arrange a visit to your

company. We send an expert with special training who draws up a comprehensive

picture of your first impression and the experience from the visit.

 

Things we pay attention to include the location of the office, parking options, staircases,

lifts, signs, design of the reception desk, treatment, knowledge about the visitor, wardrobe,

waiting area, toilets, meeting ingredients, coffee experience, meeting room, etc. etc. To be

able to repeat the assessment after implementing the measures, we conduct an assessment

based on a standard template. The result is an unbiased report without recommendations that

paves the way for the following step.

 

 

PRIORITY LIST

 

The report makes it easy to arrange the necessary actions according to their priority. Urgent actions take

precedence, while others follow in their respective order. We come up with advice for you only after we

get properly acquainted with all the factors that affect the planning of the modification work.

 

 

RESEARCH

 

The next step towards the action plan is getting to know your organisation and analysing your situation.

We do all this so we can arrive at the right proposal and solutions. We get acquainted with your existing

strategies, get to know your identity, get familiar with the brand platform, survey the surroundings and

meet key personnel. This stage is also about getting a grasp of and about being inspired by trends and

technical developments that can help us make sure that the project is as innovative and creative as

possible.

 

 

ACTION PLAN

 

This is the stage where we draw up specific proposals and solutions, whether minor isolated actions or

comprehensive overall concepts, which are presented in words and images and are assigned a price.

The objective is to always create a first impression, a treatment and a visit and brand experience that

make a difference.

 

For example:

 

•  We prepare routines, manuals, policies, dress codes and checklists.

•  We formulate and describe flow and logistics solutions.

•  We present design concepts, drawings, furnishing and technical solutions.

•  We develop specifications for production and implementation.

•  We present and offer coffee solutions and other meeting ingredients.

•  We take stock of staffing and competence and identify needs, if any.

•  We educate, train and coach the employees.

 

We cooperate only with carefully selected consultants, suppliers and producers. Common denominators

include creativity, innovativeness, quality, design and know-how at the highest level. Environmental

awareness and responsible manufacturing are a matter of course. We have vast experience in

purchasing that we would love to share with you.

 

A prepared priority list and action plan provide a specific decision basis of what should be done and in

what order.

 

 

IMPLEMENTATION

 

The defined target solutions and actions in the example are prepared and implemented over a period

of twelve months. We make sure that this is done according to specification and take part in follow-up

and continuous reconciliation. If so desired by the customer, we can also be involved as project

managers of the implementation all the way until the objective is achieved to ensure top-notch quality

of all aspects of the final result.

 

Whatever role you choose for us, remember that we are always at your side and that we are always

open and ready to quickly and flexibly fine-tune the details in the course of the work.

 

Follow-up and quality assurance are integral elements of the process, which is why we continuously

appraise the certification process. With Mr. X's help, we conduct standardised measurements so we

can always give feedback on what works well and what can be improved. In certain cases, changes

in existing prerequisites may necessitate revisions of the action plan.

 

Implementation always kicks off with our “First Impression Manager” basic training, which is aimed

at everyone who plays a role in generating the first impression. Coaching of colleagues and network

meetings for inspiration and further training are recurring elements in the process.

 

 

DEFINITION OF OBJECTIVE/CERTIFICAITON

 

We define the objective of the certification process together with you by describing what your first

impression should look like. We assess when the objective has been met, which is also when we

award our certificate, which is proof that everyone involved is doing a wonderful job –

Certified First Impression.

 

Example of what the certification

process can look like during the

first year. Subsequent adjustments

are always made based on each

organisation's unique prerequisites

and opportunities.

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